Subject:  MSIMLITE: V1.11 Market Model
Author:  Pavi53
Uploaded By:  Pavi53
Date:  1/2/1996

File:  MSIMLT1.ZIP (316348 bytes) 
Estimated Download Time (61366 baud):  < 1 minute
Download Count:  716

Equipment:  640k RAM, Hard Drive w/1 meg free
Needs:  An UnZIPing Program

Keywords:  Pavi53, Forecast, Marketing, Simulation

Type:      Shareware

Uploaded by the author

DOCUMENTATION has been modified in this upgrade.

MktSIM LITE is a system that's designed to simulate/forecast the outcomes of different marketing mix strategy scenarios. In order to do this, the user must first of all gather information about the product of interest and its competition. Model parameters are fitted to this data. Once the model shows a satisfactory fit to historical data, it can be used as an effective simulation/forecasting tool. 
 
Simulation/forecasting is useful because it allows you to estimate the consequences of manipulating elements like price, product, quality, distribution and advertising without incurring the real world risks. The system also includes an exploratory graphics module that can provide interesting perspectives on your data, both before and after model fitting. 

To run, enter MSIMLITE 

Documentation: README.TXT

Downloads for previous version: 106